Ad Campaign: Spring Summer 2009 Burberry
Season: Spring Summer 2009
Models: Lily Donaldson, Eden Clarke, Alexina Graham, Alex Pettyfer, George Craig, Sam Beeton, Richard Wyndham
Creative Director: Christopher Bailey
Hair: Orlando Pita
Make-up: Linda Cantello
Photography by Mario Testino
For Spring Summer 2009, the house of Burberry is re-enforcing its rich heritage which is rooted in the British outdoors and outerwears. Being the starting point of all collections, outerwear is also one of the brands core competencies.
All Burberry images were shot in color are all anchored in outerwear and this is the greatest innovations of the iconic Burberry check including the new black and white check inspired by the Burberry the Beat fragrances.
The campaign also feature the newly expanded categories of denim and sport for men and women as well as Burberry accessories for women including “The Gardener Bag”, and some of the pieces from the jewelry and shoe collections.
It was noted that the Burberry Spring Summer 2009 advertising campaign gained a record in major publications worldwide for the February issues. All shots as well as behind the scenes video footages from the shoot were readily available to view on Burberry site.