The name Prada is synonymous to luxury and sophistication. Fashionistas are obsessed of everything from this renowned brand. Prada also posses a constant work of invention focusing to fashion development by creating a new book documenting the brand’s diverse projects in fashion, communication, architecture, film and art.
The book was perfectly named as “PRADA,”conceived and edited by Miuccia Prada and Patrizio Bertelli in collaboration with designers Michael Rock and Sung Joong Kim of New York City design firm 2×4. Rock Published by Prada Progetto Arte. The price for that is 100 euros ($150) and readily available at Prada stores worldwide, in exclusive bookstores and on Prada official website.
This scholarly witten tome has 706 pages that tells about 30 years of innovations and experiments in fashion, art, architecture, cinema and communications of Prada.
Bertelli, the chief executive officer of Prada Group once said “ For Prada, fashion, luxury and style go beyond producing an infinity of clothes and shoes, so the book wants to illustrate the various aspects through which Prada expresses itself.”